30-second summary:
- ClickZ recently partnered with Acoustic, the largest independent marketing cloud platform, to present the on-demand webinar.
- Presenter Dave Haucke, Acoustic’s VP of Product Management, leads Acoustic’s portfolio of mobile marketing, social advertising, and content management solutions.
- Presenter Pinky Lees is the Worldwide Mobile Strategist at Acoustic. Lees provides strategy and planning services to global clients across all sectors.
- Campaigns that have a high sense of urgency are a perfect fit for SMS, with coupons and offers a key reason that consumers opt in.
- The Acoustic team reviews seven use cases for mobile engagement as follows: loyalty programs, SMS for mobile app download/email opt-in, new product/information launch, promotional opportunities, coupons/offers, thank you/welcome messages, and purchase/fraud/transaction alerts.
- Acoustic provides an in-depth review of best practices and tips that can be applied to SMS marketing including creating dedicated campaigns, ensuring your program is opt-in and complies with mobile regulations, and leveraging other channels such as email and
Article source: https://www.clickz.com/7-ways-marketers-can-use-sms-to-increase-revenue-and-customer-engagement/261330/
Recent Comments