With the 2021 holiday wrapped, it’s time to start reviewing what happened and looking for what’s next. The eCommerce landscape has evolved considerably in the past two years, with the global pandemic accelerating the industry’s growth and influencing consumer behavior, which was on full display throughout 2021. Holiday campaigns in 2022 (and broader campaigns throughout the year) will need to meet evolving trends to succeed, and here are some initial thoughts that can shape your efforts going forward. Remember, Valentine’s Day is just around the corner.
How the eCommerce landscape is changing
The global pandemic dramatically changed the retail landscape, forcing businesses and consumers alike online. Some evolutions were welcome and natural, like the steady growth of mobile shopping, social commerce, and the vitality of better customer experiences. Other changes, such as supply chain issues and the spike in cybercrime, left something to be desired.
Now, as we move towards a post-pandemic era,
Article source: https://securityboulevard.com/2022/01/6-holiday-ecommerce-trends-to-watch-in-2022/
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