According to research from Gartner, mobile marketers by next year will drive 80% of engagements through mobile websites. That means marketers will increase their efforts in mobile marketing. But first they’ve got work to do.
Those same marketers, though, are building their mobile websites without accurate knowledge of their customers’ mobile preferences. If there were ever a time to start doubling-down on mobile marketing efforts — and getting better at it — it’s now. And Gartner’s not the only one who’s saying so.
Meeker Finds Mobile on the Rise
According to Mary Meeker’s 2019 Internet Trends Report this year, mobile time spent vs. advertising equivalency is finally flattening out. In 2010, mobile time spent on media was 8% vs. 0.5% spent on internet
Article source: https://www.cmswire.com/digital-marketing/5-ways-to-boost-your-mobile-marketing-strategies/
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