As early as September 2021, Apple’s mobile email apps may hide a recipient’s internet protocol address, making it difficult or impossible to measure open rates and track user behavior.
Apple announced its new email privacy initiative on June 7, 2021, as part of its forthcoming iOS 15 operating system.
“Privacy has been central to our work at Apple from the very beginning,” said Craig Federighi, Apple’s senior vice president of software engineering. “Every year, we push ourselves to develop new technology to help users take more control of their data and make informed decisions about whom they share it with.”
Since then, email experts have sought to understand how this change will impact marketing, given that Apple’s email applications combined had about 48% of the total global email client market as of July 2021, according to Litmus.
Clicks and Conversions
Most email service providers embed tracking pixels in email messages. These pixels
Article source: https://www.practicalecommerce.com/5-ways-apples-email-privacy-impacts-marketing
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