If email is the darling of enterprise B2B marketers, let’s call texting—short message service (SMS)—the scrappy underdog.
B2B marketers love to use email, and rightfully so: Email engagement was the most-measured metric of content marketing success during the first year of the pandemic, as 86% of B2B content marketers continued to track it, according to the MarketingProfs and Content Marketing Institute 2021 B2B content marketing report. For many marketers, email proves itself year after year.
But one thing email can’t tout is the ability to get eyes on the message within seconds of sending. Using SMS, you can.
A full 83% of Millennials open SMS messages within 90 seconds of receiving them, according to research from OpenMarket. Moreover, 90% of all people read texts within three minutes of receiving them, and SMS boasts a 98% open rate, according to research from Gartner.
As more and more companies use texts as part of
Article source: https://www.marketingprofs.com/articles/2021/46088/five-sms-campaigns-for-b2b-marketers-to-try
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