5 Proven Strategies for Ramping Up Your Mobile Coupon Marketing Program

Photo by Shawn Fields.

Consumers love mobile coupons. As research suggests in a mobile coupon survey of more than 1,500 U.S. consumers, nearly half indicated they would prefer to receive mobile coupons over paper coupons.

The United States is one of the largest smartphone markets in the world, with some 96% of people owning a cellphone. Those consumers most likely to own a smartphone fall into the sweet spot of retail marketing demographics—those ages 18-29 (96%) and those ages 30-49 (92%), according to Pew Research. Retailers are realizing that mobile coupon marketing is the best way to get special offers in the hands of consumers. 

Retailers that take advantage of the power of mobile marketing when combined with coupons have a new and effective means of driving foot traffic and purchases. Here we offer a look at five mobile coupon marketing strategies.

Top 5 Mobile Marketing Strategies

• Give Your Customers a Personalized Digital Offer

  Article source: https://streetfightmag.com/2019/10/24/5-proven-strategies-for-ramping-up-your-mobile-coupon-marketing-program/

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