Retailers are embracing mobile marketing, as ubiquitous smartphones let shoppers research, browse and buy products from the global shopping mall at their fingertips. Remaining relevant means retailers need strategic mobile marketing to earn consumers’ attention and sales.

During the 2017 holiday sales season, 85% of shoppers used their smartphone for holiday shopping, according to VentureBeat. In addition, eMarketer found two-thirds of Internet users buy on mobile, proving mobile has evolved into an omnichannel retail necessity. In response, mobile marketing helps retailers directly reach, engage and build loyalty with customers.

5 mobile marketing tools

Retailers need to make it easy and convenient for consumers to shop from anywhere. These five proven tools can help your company stand out and sell to today’s mobile shopper.


Digital coupons

Successful retailers create captivating marketing that prompts consumers to act – including digital coupons. Kroger has earned billions from using shopper data to determine which products a specific individual actually

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