Quick-serves need to embrace WiFi marketing
WiFi marketing is now essential for all quick-service restaurants. Not only do customers now expect it, restaurants offering reliable, fast WiFi helps to increase footfall and loyalty among customers. Brands offering WiFi to customers can quickly build reliable, opted-in customer data, which can then be used to inform reliable, segmented marketing strategies.
Customers logged in to free restaurant WiFi can be sent targeted special offers to be used in store immediately, increasing upsell potential. Using log-in data from when customers sign up is a great way to create a segmented, behavioral email or SMS marketing campaigns to encourage reviews, repeat visits with special offers or help to increase online engagement. Restaurants can also use proximity tracking with WiFi to monitor how long diners spend in their restaurants, providing valuable data to maximize restaurant efficiency.
Article source: https://www.qsrmagazine.com/content/5-future-marketing-trends-quick-service-restaurants
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