The rapidly growing industry of mobile devices gives more room for mobile marketers to sneak their promotions, thus creating newer mobile marketing channels. As opposed to the newer channels that still have to establish themselves, SMS Marketing has proven to be one of the most effective ways to promote a product. Part of its effectiveness comes from the fact that text messages have 98% open rates, meaning that most of the target audience sees the message. Another reason for its success is because text messages are personal for people, so they pay more attention to them.

Although it may appear to be an uncomplicated promotional channel, SMS marketing is way more than merely sending texts. As much as the channel has great potential, the final result depends on its

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