45 SMS Marketing Statistics Your Customers Wish You Knew

By the end of 2020, 48.7 million consumers will have willingly opted-in to receive SMS communications from their favorite brands.

While that number might sound high, it’s important to look at the facts to get the full story. When it comes to direct marketing there isn’t a channel more connected to the customer than SMS marketing. Sixty-eight percent of people say checking, sending, and answering text messages is the activity that they’re most engaged with on their phones throughout the day.

Text message campaigns vastly increase the likelihood your marketing efforts will be seen. Not only that, text message marketing is permission-based, so consumers opt in to campaigns, allowing them to make a significant jump down the sales funnel. 

The key to successful SMS marketing is creating a mutually beneficial relationship between the customer and your business.

45 SMS marketing statistics you should know

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Article source: https://learn.g2.com/sms-marketing-statistics