Marketing messages such as text messages and push notifications can pay off. And for some companies, they offer a better return on investment than email.
A new study of 300 businesses—around 20% of which are retailers—finds that 72% of businesses say mobile and web app push notifications offer a greater or equal return on investment than email, and 44% say the ROI from the marketing channel is greater than email. The study, from OneSignal, which offers email, app and push notification-based marketing messaging services, also finds that 82% of companies say push notifications help them meet or exceed their business goals.
However, less than 50% of mobile apps use push notifications, according to app analytics and optimization company Appfigures. 24.3% of retailers in the 2020 Digital Commerce 360 Top 1000 have apps.
In analyzing its client data, the OneSignal also found that sending a mobile push notification specifically drove
Article source: https://www.digitalcommerce360.com/2020/08/05/44-of-companies-say-push-notifications-offer-a-greater-roi-than-email/
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