Sometimes marketing strategies step back into old technology to great success. Well, that’s exactly the case with SMS marketing. It’s hard to believe, but text messaging is more than 25 years old.
Compared to modern digital tools like social media or augmented reality, that feels ancient.
Still, it’s only more recently that marketers have turned to the text message to distribute their brand message. The results are impressive. As you plan your next campaign or technology purchase, you can’t ignore SMS marketing. Here’s why.
The Conversion Rates are Incredible
The easiest way to see the effectiveness of a text message is to compare it to an email. Most marketers are familiar with email open rates and click-thru-rate benchmarks. Emails typically have a 20% open rate, depending on the industry, and a 2-3% click-thru-rate.
On the other hand, texts have about a 98% open rate. That’s incredible, though it makes sense. We all know
Article source: https://www.bmmagazine.co.uk/marketing/4-reason-why-your-business-cant-ignore-sms-marketing/
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