One of the most underrated yet incredibly powerful marketing strategies we have available right now is text messaging.

SMS has been around since the early ’90s and thanks to the widespread use of mobile phones it has exploded and become the go-to weapon of choice for businesses who want to be able to reach customers on-demand.

With bulk SMS services popping up everywhere we now have the ability to send one-to-one direct text messaging campaigns to highly engaged customers.

Currently, there are few marketing channels that offer a 98% open rate and a 19% response rate which is what makes online texting so powerful but the problem is that most businesses aren’t using it to its fullest potential so in this article I’ll share 4 essential SMS growth tactics you should be using to grow your business.

1.    Increase Relevancy

Article source: https://www.explosion.com/128715/4-online-sms-strategies-to-grow-your-sales/

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