You don’t want to make misguided decisions based purely on intuition or gut feel. You’ll end up doing lots of trial and error, costing you time and money, in the process. That’s going to be bad for your ROI (return on investment)!

The more data-driven your business is the higher your ROI and performance. According to a McKinsey analysis, firms that put data at the core of their marketing and sales decisions achieve 15 to 20% higher ROI.

Likewise, a study on the impact of data-driven decisions on business performance found that data-driven companies increase productivity by 5 to 6%.

Big Data’s Impact on the Digital Marketing Landscape

What role will big data play in the digital transformation of businesses in 2020? It will surely make a huge impact; data-driven analytics will reach 75% of company employees, according to Gartner.

Apart from taking

Article source: https://www.influencive.com/data-driven-digital-marketing-strategy

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