Postscript has raised a magnificent $4.5 Million to push SMS connectivity between Shopify shops and consumers in a funding round led by Accomplice Tech Crunch reports. Postscript a feature that hopes to become the Mailchimp for SMS has been built to help ecommerce businesses connect with its consumers but is currently limited to Shopify. Shop owners that use the app can converse with buyers, choose to run marketing campaigns, divide their audiences up based on previous buying specifics and keep track of useful analytics. It’s all done rather transparently due to GDPR and tight regulations surrounding SMS ensuring customers are given the option to opt-in. Unlike email, where customers usually need to ‘unsubscribe’ to avoid receiving mounds of Spam the opt-in approach avoids this entirely.
“User behavior is all SMS now and e-commerce traffic and web traffic, in general, are so heavily mobile.”
– Alex Beller,Article source: https://tamebay.com/2019/12/4-5m-raised-by-postscript-to-support-shopify-sms-marketing.html
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