A few months ago, I got a text message from Metallica. I don’t know anyone in the band and I don’t have any insider connections. I simply signed up for the band’s short message service (SMS) marketing campaign, an effort likely powered by SMS marketing software. Many other bands stick to email marketing or social media marketing to connect with their fanbases, but Metallica takes it a step further. I even receive personalized replies from time to time. Of all the methods of communication, why would a popular band, or even a business, opt to connect to consumers through text messages? The answer is simple: 90% of text messages are read within three minutes. That means campaigns reach a high-volume audience with little effort. With its ease Article source: https://learn.g2.com/sms-marketing-statistics
Recent Comments