We gathered up 30 highlights from 2019 to kick off your new year. We hope you find this compilation of content useful as a reference or reminder as you plan your loyalty strategy in 2020 or if you just need a refresher after days (or weeks?) of holiday festivities.
Data-Driven Marketing
We spent time with Dennis Becker, CEO Mobivity, discussing gathering, measuring, and using your data efficiently to make marketing decisions which can also be described as Return on Marketing Spend (RoMS). And before this, we talked about how Rich Communication Services (RCS) will streamline engagement between consumers and providers leveraging SMS and the loads of data (22 billion SMS messages sent every day) available. As well, we talked with Bond Brand Loyalty about their new
Article source: https://www.thewisemarketer.com/loyalty-strategy/30-highlights-from-2019-to-guide-your-loyalty-strategy-in-2020/
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