SMS messaging is considered ancient tech by marketers who typically fall into the trap of chasing the shiniest new marketing channel.
Veteran marketers don’t care about the specific marketing channel, they are only concerned with the results.
Unfortunately, I’ve sat in on so many meetings with marketers who are 100% sold on mobile marketing, and creating mobile friendly websites, landing pages, and user experience but have completely overlooked one of the most powerful one-to-one marketing opportunities available today.
That is of course online SMS marketing.
For those of you who are already using online SMS to engage your customers, you already know the conversion power that it holds but you may not be aware of ways to optimize it even further.
In this article, I’ll share with you my favourite ways to optimize online SMS campaigns for maximum conversions.
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