3 Ways Small Business Retail Can Survive And Thrive With Technology

Right now, retailers all around the world are navigating their way through uncharted waters. They entered 2020 already trying to deal with the ongoing shift towards eCommerce and end the year limping to the finish line amid a pandemic-driven recession and renewed physical restrictions on business activities.

Among this doom and gloom, you might think a retail strategy is ill-fated. However, a look at the available data suggests that’s not true. On the contrary, shopper surveys have found that 76% of Amazon Prime members would go out of their way to make purchases at a small, independent local retailer, even if they had to spend more.

That flies in the face of conventional wisdom, and it’s not a trend that looks to be going away. It’s part of a growing movement toward social

Article source: https://www.forbes.com/sites/nealtaparia/2020/12/09/3-ways-small-business-retail-can-survive-and-thrive-with-technology/