Text message marketing is when a business uses texts to reach out to their target market to reach their goals, such as improving lead generation and increasing sales. Research by eMarketer shows that 48 percent of consumers prefer receiving communication from brands via text message over other mediums like email or app notifications. Not only is text message marketing a valuable means of getting in touch with your target audience, but it’s also how they want to be contacted and engaged with.
If you are new to it, it can be difficult to navigate text message marketing. Here are three tips to help you get started.
Build brand credibility
It’s hard enough convincing people to hand over their email addresses when you want them to sign up as a subscriber, but persuading them to give you their phone number is even more difficult. Text is infinitely more personal and intimate than email,
Article source: https://www.business.com/articles/text-message-marketing-tips/