The holiday season will make or break revenue goals for almost every retailer this year. Thankfully, most states resumed in-person shopping in some capacity, but a lot of uncertainty remains about how the retail industry will fare. In this period of uncertainty, there’s one constant: this upcoming holiday season will be critical for retailers negatively impacted by the global pandemic. I’m predicting a strong holiday season, especially if Washington can usher through another round of stimulus packages.
I believe that retailers and brands selling direct have a strong fighting chance if they double down on digital marketing strategies and execute them properly. While we can’t expect the holiday season to resemble years prior, there are steps that retailers can take to make the most of it. Here are my top three:
Plan Early and Thoroughly
Planning starts by looking back at last year’s holiday season and assessing what worked and