Across the U.S. the economy is reopening, but what the new normal will look like is mostly unknown. Business owners are taking bold steps and making decisive decisions to determine what comes next for their company.
Retaining and acquiring customers now is crucial in defining what your business looks like six months to five years from now. So, what marketing strategies should you employ to foster brand loyalty among existing customers and draw in new ones?
COVID-19 has changed the way we communicate with customers, from the channels we use to reach them to the information we share. As brands shift focus on what’s next, existing customers should still be the number one priority as they’re the best source of revenue now and going forward. What is trickier will be building relationships with new audiences.
With a critical eye on spending, many brands are leaning on simple, effective
Article source: https://multichannelmerchant.com/blog/3-easy-marketing-strategies-retain-customers-tough-environment/
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