The Indie Musicians’ Guide To SMS Text Marketing

(Hypebot) — SMS, or Short Message Service (aka texting), can be an effective tool for marketing just like any form of communication and, in fact, more consumers prefer a text to an email or – God forbid – and actual phone call. Here, we dig into how you, as an indie...

What Apple’s iOS 15 means for marketers

Apple last month caused a stir among marketers and their advertising agencies with a preview of a software update that will give its customers more control over their personal data. The planned changes, estimated to launch this fall to coincide with new device...

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