Credit Card Compare brings on first marketing chief

Caroline Raffan Australian credit card comparison website, Credit Card Compare, has brought on its first marketing chief as part of plans to drive international expansion. Caroline Raffan joins the fintech as inaugural head of marketing from her former role as senior...

Shopper Marketing Undergoes A Digital Evolution

Shopper marketing, a longtime favorite of CPGs typically used for in-store signage or to get products on eye-level shelves, is undergoing a massive transformation thanks to the spread of ecommerce and online shops. Of the $178 billion marketers spend annually on...

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