The Martin Sorrell Integrated Marketing Legacy

by Maarten Albarda , Featured Contributor, Yesterday With the departure of Sir Martin Sorrell  — or SMS, as he is lovingly called — many are now predicting the end of WPP and of agency holding companies in general, along with the business model ofArticle...

Dotmailer Enhances Marketing Automation Platform

by Ray Schultz , Yesterday Dotmailer has added several features to its marketing automation platform, including in-email product recommendations. The enhanced platform provides clients with access to SMS, Facebook Messenger and helps them retarget across Google...

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