SMS: Our rescue or our ruin?

When SMS became commercially available in 1999 the prevailing atmosphere wasn’t one of elation as you might have expected, but trepidation, says Matthew Winters, CEO of Veoo. Much like today, many individuals railed against the technology’s supposedly harmful effects,...

Right Back Atcha

by Jack Loechner , Staff Writer @mp_research, 10 hours ago According to Digital Marketing Writer Chris Camps for ClickZ, SMS, a channel with a host of potential benefits has fallen out of favor recently with marketers in the US and Europe. But with benefits...

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