People-based marketing requires good people

People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not a new concept. From its earliest days with the postal service through its evolution into telemarketing, email, SMS and push, it has evolved. Now, marketers...

The Trouble With Insurance Marketing SMSes

“Get 13.12 lakhs on maturity by investing just Rs. 2,850 per month and save tax under 80C. TC apply. To know more, SMS XXX to XXXX” – so read a recent SMS marketing a Life Insurance product by a top insurer. Of course, there are multiple variants of...

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