by | Apr 10, 2017 | SMS Marketing |
Consumers might favor chat apps over SMS these days, but businesses increasingly are relying on SMS for critical customer communications. Historically, telcos generated much of their income from voice services. As time went on, consumers began to discover text, and...
by | Apr 8, 2017 | SMS Marketing |
Businesses need to prepare themselves for changes to the ePrivacy Directive in preparation for the forthcoming General Data Protection Regulation (GDPR). The changes are set to come into effect 25th May 2018. Earlier this year, the EU Commission ‘quietly’ proposed a...
by | Apr 7, 2017 | SMS Marketing |
Richard Tumusiime, Marketer. The use of statistics is important not only for general planning but also marketing purposes. In marketing, we rely on statistics (market research) to segment, target and position the product offer in the market. Organisations generate...
by | Apr 7, 2017 | SMS Marketing |
Businesses need to prepare themselves for changes to the ePrivacy Directive in preparation for the forthcoming General Data Protection Regulation (GDPR). The changes are set to come into effect 25th May 2018. Earlier this year, the EU Commission ‘quietly’ proposed a...
by | Apr 5, 2017 | SMS Marketing |
Yelp this morning announced it has paid $20 million in cash to acquire the Wi-Fi marketing company, Turnstyle Analytics, which offers a service that allows businesses to connect with their customers over a freely provided Wi-fi network. The move, Yelp explains, is...
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