Artificial intelligence powers marketing

Marketing is undergoing dramatic change, driven by shifts in technology and the availability of digital data. Among the most significant changes is the heightened ability for marketers to discern what customers and potential buyers care about and then act on that...

Campaign Monitor buys customer data platform Tagga

A screen from the Campaign Monitor website, showing post-acquisition unified customer profiles Campaign Monitor is taking a step toward becoming more than an email automation provider, with its announcement today that it has purchased customer data platform (CDP)...

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