by | Nov 22, 2016 | SMS Marketing |
Measure in-store redemptions. Utilizing SMS marketing through text messaging, including coupons or QR codes, allows marketers to track the number of consumers who requested a specific promotion through a specific influencer. It also enables you to track who actually...
by | Nov 22, 2016 | SMS Marketing |
1. Could you tell me a little about your background and how you came to be the Global VP Product Management and Marketing at OpenMarket? After serving eight years in the Navy and going to graduate school for my MBA, I started working at Nortel Networks as a technical...
by | Nov 19, 2016 | SMS Marketing |
About a month ago, Google announced a new addition to its AdWords platform: the click-to-message ad extension. After some regional testing, Google recently rolled this functionality out across the globe. Advertisers can now place a small button below their ad that,...
by | Nov 16, 2016 | SMS Marketing |
SMS marketing can be a very effective way to engage with customers. However, there are a couple of hurdles that you must overcome, including complying with the CAN-SPAM Act, making sure your messages reach the right recipients, and finding a solution that lets you...
by | Nov 15, 2016 | SMS Marketing |
The following is an exclusive guest contributed post from Tim Fujita-Yuhas, Director of Product Management and New Product Strategy, OpenMarket. In 2011, influencers were predicting the end of SMS text messaging, greatly in part due to the app’s growth in the mobile...
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