Stop charging for SMS opt out

A Port Elizabeth firm which is a bulk SMS provider with direct links to the national cellular networks warns consumers to be alert to unauthorized payments to “opt out”. Right now, more than half (54%) of South Africans live below the poverty line, surviving on R779...

How Guest Engagement Can Help Your Hotel.

Guest Engagement Is… Guest engagement stems from the marketing principle of “customer engagement”, which has been defined as the act of “creating deep connections with customers that drive purchase decisions, interaction, and participation”. When applied to the...

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