Messenger marketing can be a valuable channel for businesses to establish and improve communication with their customers. This can take place on platforms like Facebook Messenger, WhatsApp and similar chat-based applications that allow users to connect with brands worldwide.
However, if you’re new to the messenger game, achieving high engagement rates might seem tricky. Below, our expert panel of Forbes Agency Council members share their strategies for optimizing yourmessenger marketing strategy.
Members offer their best tips on optimizing messenger marketing.Photos courtesy of the individual members.
1. Treat It Like Any Other Private Inbox
Messenger marketing is exciting and offers great claims for amazing open rates compared to email. While this might be true, the reality is it’s just another inbox. Many rushed into SMS marketing for the same reasons but failed to realize these new channels still have to be respected for style and message frequency. Treat this channel as another touchpoint
Article source: https://www.forbes.com/sites/forbesagencycouncil/2018/12/03/12-tips-to-optimize-your-messenger-marketing-strategy/
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