Businesses have access to a treasure trove of valuable customer data, from how their audience is engaging with a social media post to their feedback on a product or service. When properly collected and analyzed, this data is invaluable for improving the customer experience — but you need to be collecting the right data.
Below, 12 members of Young Entrepreneur Council (YEC) share their insights by responding to the following question:
“What do you think is one piece of consumer data that’s most important for small businesses to collect, and why is it valuable for them?”
Here’s what they recommend you start collecting now.
1. Email Addresses
“You need to be sending out monthly emails to all your clients and potential clients. You can send out education materials, announcements, sales, etc. But the first step is making sure you have the email address of all your clients and potential clients.”
Article source: https://smallbiztrends.com/2021/07/collecting-consumer-data.html
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