Customer outreach is one of the most critical pillars in building a brand’s presence in the market. The more a consumer sees a particular brand and associates it with an industry or a product, the more confidence they have in that company’s products. As a result, businesses have aimed to get the broadest exposure to consumers through media, attempting to get their brand in front of the most eyes at the lowest cost.
However, as useful as the traditional means of media marketing are, there are nonstandard channels that businesses can exploit just as easily. Twelve experts from Forbes Communications Council share the nontraditional media channels they use to get exposure for their brands, and why they enjoy using those routes.
Members share the best nontraditional media channels to build and grow your brand.
Photos courtesy of the individual members
1. Google Business Page
If you
Article source: https://www.forbes.com/sites/forbescommunicationscouncil/2020/03/30/12-nontraditional-media-channels-for-brand-building/
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