To succeed in the modern market, companies need to think about mobile-first campaigns that reach consumers where they are. To help you do this, 12 Fast Company Executive Board members share their predictions for the biggest mobile marketing trends to look out for in the first half of 2022, and how to take advantage of these up-and-coming strategies.
1. SHOPPABLE LINKS
Mobile commerce, while not new, saw a boom during the pandemic. Today more social platforms are implementing shoppable links on their content and influencers and brands alike are capitalizing on this to meet viewers where they are at, on social media. Mobile commerce growth is still exploding and experts predict that time spent in shopping apps will continue to increase. – Mike Scanlan, CoinMover
2. VISUAL SEARCH
I think visual search is about to grow exponentially. The ability to be on
Article source: https://www.fastcompany.com/90705789/12-mobile-marketing-trends-experts-are-eyeing-for-2022
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