10 Text Marketing Do’s and Don’ts

By Nico Dato

If you were a marketer for a local business and you wanted to reach an unlimited audience with a message that had a 95% chance of being opened within three minutes of receipt, how would you do it?

If your mind went immediately to SMS marketing, then you already have a good start. SMS marketing, or text message marketing, is a valuable yet often underutilized tool to convert new leads and maintain a high level of engagement with existing customers.

Local businesses often avoid SMS marketing because it may seem too complex, or people worry about having enough staff to manage the communications. However, done properly, SMS strengthens relationships with customers and requires fewer resources than you might expect.

Knowing some of the important text marketing do’s

Article source: https://www.allbusiness.com/text-marketing-dos-and-donts-155334-1.html