One of the biggest reasons that small business needs to look at SMS marketing is the effectiveness. According to information supplied from EZ Texting, text messaging has a 98% percent open rate. The response rate is 45% compared to 6% for email.
There are other good reasons why text messages are a good choice.
Small business owners don’t have a lot of time or resources to put into marketing, so they need a way to reach their customers directly but also have a tool that helps them automate their marketing messaging,” Matt Reid, Chief Marketing Officer of EZ Texting, writes in an email. “Text marketing has a low overhead, and EZ Texting makes it simple for small business owners to execute a marketing strategy on their own.”
SMS Marketing Best
Article source: https://smallbiztrends.com/2019/04/sms-marketing-best-practices.html
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