The mGage team offers advice on deploying Black Friday strategies and tactics throughout the year.
This year, top brands went full force with digital strategies to encourage Black Friday sales while many shoppers stayed home to avoid the crowds. Companies turned to the power of text messaging to connect with customers.
According to Retail Dive, shoppers were more deliberate with their purchases this year. While mallgoers often browse multiple stores, online shoppers were more specific about the websites they visited. eCommerce, curbside pickup, and large retailers that sell a wide variety of items were all winners this year.
- Shopping on smartphones jumped 25 per cent to $3.6 billion, making up 40 per cent of total online spending on Black Friday. (Retail Dive)
- In-store and curbside pickup increased 52 per cent from a year earlier. (Retail Dive)
- Online sales for those businesses were 545 per cent higher on
Article source: https://mobilemarketingmagazine.com/10-black-friday-text-messaging-strategies-to-bring-into-2021
Recent Comments